Working with confidential and available data
The company management wishes to continuously inform its partners (customers, employees and suppliers) about the company organization with confidential, reliable and available data. The same applies the other way around. Management expects its partners to also present themselves to it with reliable data.
MYOBI, in partnership with Duthler Associates, enables reputation management for companies and institutions. By demonstrably taking responsibility for organizing compliance with the obligations of the TTP policies, in particular the TTP Code of Conduct GDPR, company management provides assurance to the public about the expected reliability of the data presented. The accountability, in the form of an Accountability Seal, is the reaffirmation of trust between partners.
What is it and what are the benefits?
Building trust with partners takes effort and costs time and money. Losing the trust of partners can come from a single carelessness and happen quickly. Managing the reputation of a company therefore has the permanent attention of the management. We can indicate the value proposition of reputation management as follows:
- Partners can organize business activities more effectively with the help of certainty about the reliability of each other’s business and personal data;
- Uncertainty about the reliability of each other’s business and personal data leads to an increase in liability and cost risks; and
- Assurance of the confidentiality of trade secrets contributes to business continuity.
See an example of a detailed business case trust network.
Build and manage
A company organically builds an information ecosystem with partners by entering into agreements with these partners. With the help of the Accountability Seal Register, the business user is responsible to society about the effective protection of personal data. The partners agree on the extent to which company and personal data are accessible to each other.
Assuming that parties protect their reputation, we can see an information ecosystem as a trusted partner channel for marketing or purchasing products and services. A trusted sales channel allows the company to conduct business effectively. A trusted purchasing channel is necessary to be able to meet the demand for products and services.
Sources
Companies use many sources to authenticate the authenticity of companies and their representatives. Each country has an authentic source of business data (see, for example, the International Association of Commercial Administrators). The aim of the Contract Board is to provide interoperable access to such sources on the trust network.
There are also business sources such as identifying data from debtor and creditor systems and CRM applications. The Contract Board also attempts to exchange data with such systems.
The semantically interoperable management of reliable business and personal data drives the business processes and supporting IT systems with which top management effectively organizes business activities.
What is our approach?
Organizing reputation management requires a project-based approach and subsequent management efforts. Manually organizing company and personal data, including trade secrets, is labour-intensive. In addition, the durability of manual reputation management is limited due to the many changes on the part of the partners.
The information ecosystem on the trust network can provide a solution because the system is filled organically by entering into agreements with partners. The attention in implementation and management focuses on:
- Have access to authentic and generic sources;
- Processing “proposed” changes in company and personal data; and
- Follow up on differences from different sources.
We offer a plan of action, training programs and capacity for organizing the implementation and, if desired, taking care of management. We are also consulting with the MYOBI Standardization Board to access the necessary resources.
Do you have any questions or would you like to make an appointment?
Do you have questions about organizing, implementing or building reputation management? Don’t hesitate to contact us!
