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Organising reputation management

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In the end it’s all about trust

The company management wishes to continuously inform its partners (customers, employees and suppliers) about the company organization with confidential, reliable and available data. The same applies the other way around. The company’s management expects its partners to also present themselves to it with reliable data. By demonstrably taking responsibility for organizing compliance with the obligations from the TTP policy, in particular the TTP Code of Conduct GDPR, the company management offers the public certainty about the expected reliability of the data presented.

The accountability, in the form of an Accountability Seal, is the reaffirmation of trust between partners.

Building trust with partners takes effort and costs time and money. Losing the trust of partners can come from a single carelessness and happen quickly. Managing the reputation of a company therefore has the permanent attention of the management. We can indicate the value proposition of reputation management as follows:

  • Partners can organize business activities more effectively with the help of certainty about the reliability of each other’s business and personal data;
  • Uncertainty about the reliability of each other’s business and personal data leads to an increase in liability and cost risks; and
  • Assurance of the confidentiality of trade secrets contributes to business continuity.

See an example of a detailed business case trust network.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_row_inner el_class=”third_bg_color”][vc_column_inner el_class=”third_bg_color” css=”.vc_custom_1574398098802{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;}”][vc_custom_heading stripe_pos=”hide” text=”How can we help you?” font_container=”tag:h4|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_class=”remove_padding”][vc_column_text css=”.vc_custom_1659432632339{margin-bottom: 20px !important;}”]Do you have questions about organizing, implementing or expanding your reputation management? Our service owners would be happy to discuss your needs, case and/or problem.[/vc_column_text][vc_btn title=”Contact us” style=”flat” color=”white” i_icon_fontawesome=”stm-lnr-phone” add_icon=”true” link=”|title:Contact%20us|target:_blank|”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tabs][vc_tta_section title=”Information ecosystem” tab_id=”1652455839336-a345e98c-d85fec34-8e57″][vc_column_text]Organizing reputation management makes good use of the concepts of protecting personal data and trade secrets. We list a few principles:

  • If you provide your partners with reliable and up-to-date data, you may also require that from your partners;
  • Under management means that partners make agreements about how to handle each other’s data and trade secrets; and
  • Giving access to each other’s data only makes sense if there is some degree of data and compliance interoperability; The GDPR speaks in art 20 GDPR about data portability or data portability.

We help MYOBI in collaboration with your company to enable reputation management in information ecosystems on the trust network. We do this through the following activities:

  • Data portability: Effectively organizing data portability requires data definitions, agreements and compliance (European regulators also indicate this in their guidelines, see Duthler Academy, Data portability). We implement data portability in collaboration with MYOBI.
  • Data Definitions: We staff the MYOBI Standardization Board, see data definition management.
  • Control agreements: Partners use smart contracting to exercise control over each other’s data.
  • Compliance: Trust network users are responsible for organizing compliance with the obligations of the TTP policy, in particular the TTP Code of Conduct GDPR. See: organising accountability.

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A company organically builds an information ecosystem with partners by entering into agreements with these partners. With the help of the Accountability Seal Register, the business user is responsible to society about the effective protection of personal data. The partners agree to what extent company and personal data are accessible to each other.

Assuming that parties protect their reputation, we can see an information ecosystem as a trusted partner channel for marketing or purchasing products and services. A trusted sales channel allows the company to conduct business effectively. A trusted purchasing channel is necessary to be able to meet the demand for products and services.


Companies use many sources to authenticate the authenticity of companies and their representatives. Each country has an authentic source of business data (see, for example, the International Association of Commercial Administrators). The aim of the Contract Board is to provide interoperable access to such sources on the trust network.

There are also business sources such as identifying data from debtor and creditor systems and CRM applications. The Contract Board also attempts to exchange data with such systems.

The semantically interoperable management of reliable business and personal data drives the business processes and supporting IT systems with which top management effectively organizes business activities.

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Organizing reputation management requires a project-based approach and subsequent management efforts. Manually organizing company and personal data, including trade secrets, is labour-intensive. In addition, the durability of manual reputation management is limited due to the many changes on the part of the partners.

The information ecosystem on the trust network can provide a solution because the system is filled organically by entering into agreements with partners. The attention in implementation and management focuses on:

  • Have access to authentic and generic resources;
  • Processing “proposed” changes in company and personal data; and
  • Follow up on differences from different sources.

We offer a plan of action, training programs and capacity for organizing the implementation and, if desired, taking care of management. We also consult with the MYOBI Standardization Board to unlock the necessary sources.

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Feel free to contact us via +31 (0) 70 392 22 09 or Make an appointment with André Biesheuvel, the data protection service owner, or a professional from his team.

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